This sub-plan has been formulated in pursuit of the objectives and tasks set out in the Beijing Olympic Action Plan. It represents part of Beijing’s efforts to help realize the concept of a “People’s Olympics”, as proposed in city’s application for hosting the 2008 Olympics.
Culture is one of the most important underpinnings of the Olympics in modern times. Beijing, as a modern metropolis famous for its rich history and culture, is to hold the 29th Olympic Games. This will greatly facilitate the exchange and confluence of Eastern and Western cultures, enrich the value of the Olympic spirit, promote the development of Beijing’s cultural industry, and stimulate the moral, technological and cultural accomplishments of Beijing’s citizens. In the development of a cultural environment for the 2008 Olympic Games, prominence will be given to the concept of a “People’s Olympics”, and great emphasis will be placed on the idea of “People First” in order to embody the city’s “Splendid yet Simple” cultural disposition. Focused on “Improve Your Health through Sports and Better Your Soul through Culture” and “Invigorate the Economy with the Olympics and Enrich the Capital with Civilization”, the development of the cultural environment is set to attract broad citizen participation and integrate various cultural resources. In the upcoming six years, efforts will be made to build Beijing into a city with concentrated cultural talent, complete cultural facilities, a developed cultural market, an advanced cultural industry, and rich cultural styles. These will lead to the creation of a rich cultural environment radiating with “Ancient Capital Charm, Chinese Style and Eastern Grandeur”, which will allow Beijing to hold the most successful Olympic Games in history and present to the whole world a new image of Beijing as a city that enjoys prosperity and advanced civilization with highly motivated citizens.
I. Cultural Activities
Cultural activities make up an important part of the Olympic Games. The cultural activities organized in the preparation and actual holding of the Olympic Games must attract the enthusiastic participation of both the average citizens and top-notch professionals. Through meticulous design and continuous refinement, these activities will present distinctive cultural symbols that are both characteristic of Beijing and full of international appeal.
(I) Olympic Ceremonies
Olympic Ceremonies are the most grand, magnificent and attractive part of the Olympic Games. Professional designing of the Olympic ceremonies is to be organized as soon as possible, as is the solicitation of ceremonial designs from the public. Experts will decide which ceremonial designs are the best. The selected designs will then be carried out after approval by the International Olympic Committee (IOC). Every effort will be used to make the opening and closing ceremonies into a set of most colorful and distinctive cultural celebrations. With elaborate design and organization, the passing of the Olympic Flame will help to spread and carry forward the Olympic spirit with the participation of hundreds of millions of people. The BOCOG will be entrusted with the planning, implementation and supervision of the Olympic ceremonies.
(II) Olympic Cultural Festival
Starting from 2003, a “Beijing Olympic Cultural Festival” will be held annually from June 23rd, the International Olympic Day, to July 13th, the day when Beijing succeeded in its Olympic bid in 2001. During the festival, lively cultural events that are rich in both content and form, including high-quality international art performances, will be staged to help extend the social impact of the Olympics, spread the Olympic ideal and demonstrate people’s enthusiasm for the Olympic Games. The Olympic Cultural Festival in 2008 shall be a premiere Olympic cultural party by the highest international standards and shall represent a concentrated presentation of cultural exhibitions, art performances and many other cultural activities. Meanwhile, the 2008 International Youth Camp will also have to be properly organized.
(III) Plan for Cultural Activities
In the six years running up to the Olympic Games, Beijing will produce a range of carefully crafted cultural events worthy of international acclaim, and foster the growth of popular cultural activities that will appeal to average residents and can therefore attract broad citizen participation. Furthermore, Beijing will take full advantage of the significant international activities that will be organized in the coming few years, especially sports events, to provide new highlights of cultural life in Beijing. Major locations for cultural activities include Tiananmen Square, Chang’an Boulevard, the Central Axis Avenue, the China Millennium Monument, public squares featuring Beijing’s unique architecture, the Olympic Green and other key parks. The world’s largest public square, longest boulevard and sole central axis avenue, all found in Beijing, will be fully utilized to play their important roles in creating and shaping the overall cultural image of the capital city. A string of cultural activities worthy of international acclaim and featuring Chinese features and Beijing style will be presented to help enhance Beijing’s status as a center of cultural development and international exchange in China. Existing cultural activities will be continued and improved. These will include the already well known cultural activities such as the Beijing New Year Concert, cultural activities for the Spring Festival, “Rendezvous in Beijing”, the May Flower Singing Contest, the Beijing International Television Week, the Beijing Book Fair, Beijing Square Cultural Activities, Beijing International Tourism Cultural Festival (including a folk art exhibition), and the Beijing International Music Festival. All these are to be further developed and renewed. The organization of these activities will involve not only various government bodies but also organizations from all other walks of life. Efforts will be made to give full play to the power of the market forces. Also to be held are a series of art, cultural and academic exchange programs which can produce significant international impact and favorable social effect. A variety of cultural activities should be meticulously conducted to help set off the trial operations of the Olympic stadiums, the warm-up matches and other international and domestic sporting events.