The Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG) will establish a “partners club” to allow official partners of the 2008 Olympiad to gain insight from the experience of past Olympic partners, said Gerhard Heiberg, chairman of the International Olympic Committee (IOC) Marketing Commission.
Heiberg said in an interview with local press in Beijing on Nov. 4 that six enterprises partnering the Olympic Games in 2008 will be acting as Olympic partners for the first time. Lacking experience in partnering the Olympics, these enterprises should learn from past Olympic partners to subsequently avoid mistakes wherever possible, he added. Heiberg said through these consultations, partnering enterprises will gain great exposure from the Olympics and achieve corporate goals such as target returns on investment.
Accordingly, Heiberg said IOC and BOCOG will adopt effective measures to bring partners of the 2008 Olympiad onto the right track. BOCOG is drafting a service program for the partners, with the establishment of “partners club” as a prominent part of the program. Heiberg said the “partners club” will be a business club consisting of eleven IOC partners worldwide and all partners of the 2008 Olympiad. The club will provide a platform for communication and sharing of information among all Olympic partners, and consequently enhance cooperation among them.
Finally, Heiberg expressed his wish that all partners of the 2008 Olympiad obtain sustainable and long-term benefit from their support of the 2008 Games, well after the Games have concluded.